Experience
A global HR and payroll platform that enables companies to hire, onboard, and pay international teams compliantly in over 150 countries. The platform integrates workflows, AI tools, and local compliance to support distributed workforces at scale.
+ Scaled Deel AI from a single-page knowledge tool into a cross-platform workflow automation agent, delivering intuitive and coherent experiences across product surfaces.
+ Shaped the AI product vision and roadmap in close collaboration with AI Product Managers, acting as a trusted design and strategy partner.
+ Led the rebrand and developed a platform-wide AI design framework, establishing a unified design language across teams and product verticals.
+ Partnered with engineers and data scientists to launch innovative AI-powered features at scale, balancing strategic direction with hands-on execution.
+ Delivered high-fidelity interaction designs with meticulous attention to flow, usability, and detail in fast-paced, evolving environments.
A global, AI-powered digital healthcare company delivering virtual care and clinical tools to millions of users. It combined machine learning with telehealth to improve care access, operational efficiency, and patient outcomes—serving markets in the UK, US, and beyond.
+ Designed a clinical tool integrating AI with EHRs to reduce provider admin time and improve care delivery.
+ Defined future-state product vision for core appointment and patient management flows.
+ Partnered with Research, Content, and Service Design to deliver multi-faceted user experiences.
Product Designer
Babylon Health | Nov 2020 – Apr 2022
Babylon Health | Nov 2020 – Apr 2022
+ Improved internal operational tools, optimising workflows for Support and Care teams.
+ Advocated for data literacy within the design team through internal advocacy and tooling support.
+ Designed web applications for managing structured health data.
Founding Product Designer / Product Owner
AltViz | Oct 2013 – Feb 2020
AltViz | Oct 2013 – Feb 2020
An AI startup focused on automating complex operational processes in industries like retail, logistics, and manufacturing. The company developed data-driven tools to improve forecasting, decision-making, and workflow efficiency, evolving from a consultancy into a product-led business before being acquired in 2024.
+ First hire at AltViz; contributed to its evolution from a data visualisation consultancy to a product-led business offering a full-stack Intelligent Automation Platform.
+ Owned the full product design lifecycle, from defining user requirements to delivering scalable experiences across our AI-driven tools.
+ Launched a SaaS product for eBay sellers using machine learning to improve listing quality and performance.
+ As Product Owner, I partnered with CEO and sales to shape the platform’s roadmap. Managed and prioritised the platform's feature backlog.
+ The company scaled to 20+ employees by the time I left.
+ Later acquired by Demand Chain AI in 2024.
Web & Graphic Designer
Drawn in Digital | Jun 2013 – Nov 2013
Drawn in Digital | Jun 2013 – Nov 2013
London based digital marketing agency, specialising in online market strategy and SEO
+ Delivered WordPress websites and branding for SME clients.
+ Supported project scoping, client discovery, and the creation of marketing material.
Education
BA (Hons) Graphic Design
2009-2012 | University of Cumbria
2009-2012 | University of Cumbria
BTEC Foundation Art & Design
2008-2009 | Isle of Man College
2008-2009 | Isle of Man College
Professional Development
Product Design Course
2018 | Experience Haus
2018 | Experience Haus
Design Sprints Workshop
2017 | Mind the Product
2017 | Mind the Product
User Experience Design Bootcamp
2015 | General Assembly
2015 | General Assembly
Photoshop World Conference
2012 | KelbyOne
2012 | KelbyOne
Skills
UX & Design
+ User-Centred Design
+ Prototyping
+ Interaction Design
+ Accessibility
+ Usability Testing
+ User Research
+ User-Centred Design
+ Prototyping
+ Interaction Design
+ Accessibility
+ Usability Testing
+ User Research
AI & Data
+ Workflow Automation
+ AI Conversational Experience
+ AI Integration
+ Data Visualisation
+ Data-Led Design
+ Workflow Automation
+ AI Conversational Experience
+ AI Integration
+ Data Visualisation
+ Data-Led Design
Product Strategy
+ Vision Development
+ Strategic Thinking
+ Product Roadmapping
+ Agile Delivery
+ Cross-Functional Collaboration
+ Vision Development
+ Strategic Thinking
+ Product Roadmapping
+ Agile Delivery
+ Cross-Functional Collaboration
Tools
+ Figma
+ FigJam
+ v0
+ Cursor
+ ChatGPT
+ Jira
+ Miro
+ Confluence
+ Figma
+ FigJam
+ v0
+ Cursor
+ ChatGPT
+ Jira
+ Miro
+ Confluence
If you would like more detail or to discuss a role, then please feel free get in touch.